You may not care that the sale of counterfeit goods increases the price of the real product or that you don’t know where the money you spent is going and counterfeit goods are often linked to terrorism, but you may care that counterfeit goods are of questionable quality and that money you saved may go right back into fixing the merchandise when it falls apart.
Whatever you think of counterfeit products, (good or bad) it is wise to tell the difference between an artificial product and the genuine article.
So, below you’ll find a number of ways you can spot the not.
Look for Inconsistencies in the Packaging
The easiest way to spot a fake product is to look for differences in the packaging. Grammatical and spelling errors are common and rather obvious. We’re not talking about the occasional missing comma here. Instead, you’ll find random letters or typos in words they have no place in. Think “SOUTH AFRLCA” and “Assoxiation” for example. All of it is usually extremely obvious.
Even if there are no spelling mistakes, the printing quality would be rather shoddy. Look for colors that run or are different than those on the actual packaging you may have seen elsewhere. Look for warped or blurry text along with company logos that don’t quite look the same as the brand you think you’re buying.
Sometimes you’ll notice shoddy workmanship on the package itself. Sometimes counterfeit packages are partially or completely open before they even leave the seller’s hands. They might even be taped closed in a cheap and unprofessional way. If you see any of these many inconsistencies, they’re an absolute dead giveaway that what you’re getting isn’t exactly the real thing.
Look for Deals that Seem Too Good to be True
It’s not that counterfeit goods are always cheaper than the real products they are impersonating, but many of the deals you may be offered for them are generally ridiculously out of touch with the reality of the market. I mean, for crying out loud, who can afford to sell a brand new Louis Vuitton for $50 when the average price starts at $1,000 unless you are a counterfeiter? Exactly, nobody.
If you’re still in doubt, perhaps you should compare previous versions of the product you bought with this more suspect edition or, if this is your first time buying this product, go to the company website and compare what you have to what you see online.
Look for Shoddy Workmanship and Missing Pieces
Most companies take pride in their products, so seeing torn, frayed or broken merchandise should send up red flags immediately. If you see missing tags, decals or parts that are present on genuine versions of what you purchased, then you probably have a fake in your midst. All genuine products come with everything needed for their operation, including a user’s manual, product registration documents and accessories.
Therefore, if any of these are missing or different from what you’d typically expect, then you’ve likely been had by the seller. Again, it may not matter if something isn’t quite the same as the original, but can you think of anyone who wants a crappy product, even if they’re going for a deal?
Look for Safety Certification and Safety Standards Marks
If you’re buying electronics, you’d usually find a Underwriter’s Laboratory or ETL mark. These types of marks certify that the product has been tested and meets North American safety standards In Europe, you’re looking for a CE mark to tell you that the merchandise is certified for safe use on that continent.
Counterfeit goods either don’t have these marks or have fake and generic versions of them. We recommend familiarizing yourself with what these marks really look like, so you know what to look for. Often, fake products will have the certification on the packaging, but not on the product itself and although the mark is of varying sizes on all products, they always look the same in terms of font and design. So, if these marks look different in any way, or they’re just nowhere to be found, then you probably have a fake product and a huge fire hazard on your hands.